PayPal

Simplifying Savings for PayPal Users

Role: Senior Product Designer

Overview

PayPal’s old offers experience was outdated and difficult to navigate, leaving users frustrated when trying to find relevant deals. By redesigning the experience with better search and filtering options and applying PayPal’s modern design language, we created a streamlined product that makes saving money easier and stands out from competitors.

Problem

"Can PayPal make it easy to save money while shopping?"

Users struggled to find relevant offers and were unsure how to save or use them effectively. The disorganized interface failed to inspire engagement.

Solution

A redesigned offers experience that enables users to:

Easily find relevant offers through improved search and filtering options.
Save and use offers intuitively.
Experience a cohesive, modern design aligned with PayPal’s current design language.

Research

High-Fidelity Mobile Prototype Testing

Users were tasked with saving and redeeming offers to test the intuitiveness of the redesigned experience.

Research

Findings

"What happens after I save an offer?"

Users needed clear feedback and guidance after saving an offer.

"How do I use an offer?"

The redemption process needed better visibility and explanation.

"I don’t care about this specific offer."

Users wanted relevant, personalized deals rather than irrelevant offers.

“Where is this item shipping from?

Information like shipping location was critical to decision-making.

Design

A User-Centered Offers Experience

Enhanced search and filtering options to help users quickly find relevant offers.
Clear feedback after saving an offer, guiding users to the next steps.
Improved visual hierarchy and consistent design language for a seamless user experience.
Added context, such as shipping details, to make offers more actionable.